Hitachi Power Tools has become Hikoki07/12/2018, 01:52
In the past two years Hitachi Fercad Power Tools Italia SpA, belonging to the Japanese group Hitachi Koki Co., has seen an important series of events.
Inthe past two years Hitachi Fercad Power Tools Italia SpA, belongingto the Japanese group Hitachi Koki Co., has seen an important seriesof events.70years of history for a company that has made reliability itshallmark. Founded way back in 1948, Hitachi Koki is a groupspecialised in the production and marketing of professional powertools, outdoor and medical products, with factories and commercialbranches distributed throughout the world’s main markets.October2018 is a very significant date because, in order to continue to growat global level and establish its position as a leader in theproduction of power tools, Hitachi Fercad, the Koki group’s Italianbranch, has changed its name to HiKOKI.Thethree words that have always distinguished the brand: reliability,high-tech and growth, are found under a new name, HiKOKI. The companyhas therefore changed its name, but always retains the samecredentials, continuing to improve as regards technologicaldevelopment thanks to staff who every day endeavour to findcutting-edge solutions.HiKOKIPower Tools actually holds the patents for about 2,500 products, manyof which have also won prestigious prizes. Hence the reason for theacronym "Hi" in front of the Koki brand: HI actually stands forHighly Innovative Technology. Hitachi has thus become HiKOKI PowerTools to position itself even better in a continually evolvingmarket, in which professional building, DIY and gardening productsand cordless battery-operated and pneumatic tools are always indemand.Itis Japanese quality that really makes HiKOKI stand out, even more sotoday with the new name: customer satisfaction continues to be at thecentre of the company’s work. HiKOKI makes durable products for itscustomers, provides after-sales assistance and supplies only originalspare parts. Each HiKOKI tool is also subject to stringent qualitycontrols to ensure excellent performance and safety. Each product isperfectly finished with technical tests within the factories.Finally,HiKOKI Power Tools continues with its commitment to the environment,both as regards the use of materials during power tool production andthe disposal and recycling of parts and batteries. One of HiKOKI’spillars is growth, which is pushing ahead also thanks to this change.